According to Akamai’s Q3 2015 rankings, Hungary has an average connection speed of 10.7 Mbps and an average peak connection speed of 57.9 Mbps.
According to latest data published by the World Bank Group, there are about 7.2 million people currently connected to the Internet. Because the infrastructure is currently expanding to rural areas that were previously unreached, this number is bound to increase significantly in the next few years.
The Internet industry experiences fast-paced advancement owing to the fact that it belongs to the private sector. The market is divided between a plethora of ISPs. Important names include: Telekom (formerly T-com), UPC, Invitel, Externet, Emitel, Monortel, along with many others. Out of these companies, T-Home owns the greater part of the market, closely followed by UPC. Smaller providers either offer coverage for areas where Telekom and UPC don’t (mostly rural areas, but not only), lease their network from the two industry giants, or are organized in the so-called Internet Providers’ Board (Hungarian: Internet Szolgáltatók Tanácsa), which exists to compete with the two giant ISPs.
ADSL is the main broadband connection offered in Hungary. Cable Internet is also available, but is not as popular.
According to recent data published by Numbeo, a typical subscription to the Internet, comprising speeds of 10 Mbps, on either ADSL or Cable technology, starts at roughly $15 per month. The minimum subscription period is generally one or two years, but conditions change every month. Considering the fact that the Hungarian infrastructure is generally better developed in comparison with other countries’, this cost is low. Furthermore, ISPs are even thinking of the possibility of further cutting the fees in the near future so as to remain competitive and prepare for the boom in Internet users in rural areas.
Regarding the state of the web hosting industry, it keeps pace with the advancement of the internet infrastructure. However, upon reviewing some of the prominent companies on the local market, we’ve determined that most of them not only make use of outdated marketing strategies in order to attract potential clientele, but also provide hosting services for relatively high prices, if we were to take into account value for money provided by hosting companies in other countries. For a Shared plan which comprises heavily-capped features (2GB of disk space and 5 GB of bandwidth at most), one should expect to pay somewhere around $6-12 per month. Most companies tie customers to yearly subscriptions, but the few ones that allow monthly subscriptions offer significant discounts for long-term subscriptions, which one would regard as an up sell.
There is a plethora of ISPs in Hungary. Important names include: T-home, UPC, Invitel, Externet, Emitel and Monortel, among many others. Out of these providers, there are two major leaders that control the market: Telekom and UPC.
One should expect to pay around $15 per month for a decent ADSL or Cable Internet connection. Not every region in Hungary is connected to the Internet, and this is mostly seen in rural areas. However, this is bound to change soon owing to the rapid expansion and development of the infrastructure.
Although there is currently no report that the Hungarian government is involved in actively monitoring the activity of Internet users, unless suspicious enough to trigger the intervention of competent legal authorities, there have been a few attempts to place limits on the Internet. In October 2014, Viktor Orban, Hungary’s PM, tried to impose a tax on Internet data, amounting to 150 forints ($0.60 USD cents) for each GB of consumed data. However, on 29 October 2014, almost 100,000 Hungarians marched in protest of this “despotic” law, leading to its subsequent annulment.
A limit on the Internet which is still established to this day revolves around blocking several unauthorized gambling websites from being accessed by Hungarian users due to the fact that the websites in questions were not paying taxes locally. This trend can also be noticed in neighboring countries, such as Romania, where the list of blacklisted gambling websites is even more comprehensive.